EXPLORING INDIVIDUALS'S MEDIA CONSUMPTION PRACTICES

Exploring individuals's media consumption practices

Exploring individuals's media consumption practices

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This article lays out a few of the most significant changes in consumer practices when it pertains to consuming media.

With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the rise of streaming platforms and short form video content, the way in which individuals are getting their updates is also evolving. People are increasingly turning towards internet news sources, instead of watching TV, to find out about ongoing worldly affairs. However, at the same time, due to a continuous flow of knowledge, people are becoming overwhelmed by big volumes of content. In reaction to this, news companies are re-engaging audiences by making short form content that is more clear and easier to navigate. These days it is common to see news channels that have mass followings on social media websites. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this approach has been necessary for providing people with dependable and verified news sources, in a form they can readily access.

In the present digital age, mobile phones have come to be one of the most popular devices that individuals are using to view videos and access media. These days, many social media networks are offering unlimited feeds of short, chains of videos, that are growing in appeal among smart device users. In fact, statistics show that that internationally, mobile content consumption is on the rise, revealing that short form media is one of the fastest growing media trends right now. These platforms allow users to see a collection of customised material and interact immediately, making these videos far more interesting and addictive than conventional content. Short form videos are also being used regularly for news and instructional functions, not just for home entertainment. Consequently, this pattern is changing the way people are proactively seeking for and expecting to receive information, in a much faster, shorter and more accessible format.

In recent years, with the rise of digital media, the way in which individuals consume content has shifted significantly. For several years, conventional television was the main source of family home entertainment for the majority of people. However, from the advancement of internet streaming platforms, many viewers are averting from set up television, particularly among younger individuals. Instead, international media content analysis shows that more individuals are buying memberships to streaming services, which . strongly affirms the transformation in audience intake habits. These services are popular for enabling people to watch the programs and films they want, any time they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the appeal of streaming services as a prominent media consumption habit among viewers today. These changes show the move towards user-controlled viewing interests in the marketplace.

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